Thursday, February 3, 2011

Stylish Local Site-ings

Local street photography websites, your new inspiration and guide to style

My Cherry Magazine

Besides running an online boutique, Nicole Then does freelance photography. After getting a Digital Single lens Reflex (DSLR) camera as a graduation gift, the 24-year old fell in love with photography. My Cherry Magazine was then launched three years ago.

When choosing her subjects, Nicole looks out for those with a unique sense of style, good clothing proportions and a personality that comes through in the way these people carry themselves. Making sure she is not limited to any age, gender or genres of style also gives the site more diversity.

To Nicole, Singapore can be a very stylish nation. “I have met many who are stylish and also some who only need few tweaks to achieve a great look,” She explains. “There is definitely potential to be developed, especially for the young who may constantly expose themselves to more sources of inspiration from different media,” added Nicole.

To this street photographer, make-up is important for women. However it should be there to enhance a person’s look and not to distract. Hence, she avoids snapping anyone with heavy make-up on as “her natural beauty would be hidden”.

La Mode Outre

British-born James Bent was originally a design-consultant who snapped street shots as a source of inspiration for his short stories. It never occurred to him that his street-style photography site would gain so much popularity.

The 31-year-old found a niche for his style of photography. Being inspired by other street style photographers such as Scott Schumen of the Satorialist and the man behind Facehunter, Yvan Rhodic, James stared his website more than half a year ago.

La Mode Outre features people who look good, unique and interesting. According to James, it is a misconception that Singaporeans are not as stylish as foreigners. Perhaps it is the weather that is cramping the style of Singaporeans. “There are people here whom I see and think, if they were spotted in New York or Tokyo, they would still look cool and be able to hold their own,” James expressed.

He explained, “I think that it is not necessary to dress expensively in order to look good. As long as something is aesthetically pleasing and you know how to pull it off, wear it. The look is more important than the label and I admire people who look great on a budget.”

Five friends started this street-style fashion blog in 2009. Later on, it expanded into a fashion research and marketing company. Derrick Choy, Co-founder of the site, says capturing stylish Singaporeans on camera can be much more difficult than it seems.

He explained, “On a bad day, we only get two or three shots and good days are very rare”. The photographers of Project Dress Code are always on the lookout for trendsetters. The look that impresses them is one that is deliberate and most importantly, individualistic.

To the Project Dress Code team, most Singaporeans dress in a style which is safe and conservative. There are rarely people who are daring enough to rebel and express themselves in unconventional ways. Fortunately, with more fashion events being held in Singapore, Singaporeans also become more exposed and fashion-conscious and get inspired to dress better. It is also at such events that the team gets to capture more interesting personalities.

“There has been progress in the past few years. We can safely spot about six out of 10 people who dress stylishly along orchard road.” Said Derrick.

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