Thursday, February 3, 2011

The Birth of Local Shopping Sensations

New Singaporean-owned multi-label stores and brands popping up around town


Located at Scape, A curious Teepee celebrated its soft launched on 16 Dec 2010, in conjunction with Yvan Rhodic’s (photographer of famous online street style site, The Facehunter) book signing. This unique space is a boutique, café, bar and even events venue all rolled into one. “Our concept store sprouts from the idea of living a life more inspired,” expressed Tracy Phillips, founder of A Curious Teepee.

Featuring local brands such as Sunday’s Shop, Mae Pang, Ownmuse as well as international labels including Bless, Sandqvist, Chris Habana and Triwa, amongst others, the store packs a good mix of fashion and lifestyle items together. Known to serve the best coffee along orchard road, A Curious Teepee’s café-bar even purveys gourmet coffee provided by local coffee roaster, Papa Palheta. Patrons can also enjoy free wi-fi. Undoubtedly a great hangout space, retail therapy included.

Celebrating their grand opening together on the 27 January 2011, a whole new row of local boutiques have popped up side by side at orchard central’s level 2 The Runway.


Started by three design schoolmates, Afton Chen, Ruth Marbun and Louis Koh, the Reckless Shop’s new flagship, located at the second floor of Orchard central is a well designed and comfortable space lined with plots of carpet grass and features concrete runways. The label encompasses the whole spirit of the co-founders as risk-taking, fun loving and adventurous. Unconventional and off-beat as it sounds, it is in line with the brand’s personality.

“The main concept of Reckless Ericka is ‘Euro-centric’. We focus on balancing classic tailoring with edgy use of silhouette and colours, and constructing avant-garde silhouettes with classic details,” explained Afton Chen.


Previously having retailed at other boutiques such as To The Nines and Blackmarket. Local designer, Sabrina Goh’s label Elohim now retails exclusively at this new store SABRINAGOH. Sabrina takes inspiration from architectural forms and structures with stark silhouettes, portraying at once images that are both strong and vulnerable. The boutique also stocks other indie labels such as L'ile Aux Ashby, see you tomorrow and soe.hoe.

Sabrina said: “In every collection there is a fusion of menswear and womenswear, symmetry and asymmetry to develop unexpected forms and interesting details in my clothes”.


The multi-label indie store that prides itself as the go-to for edgy local and international labels was set up by Jasmine Tuan and Quincy Teofisto. This new outlet, Blackmarket no.2 sports a raw finish, featuring hand painted signs, concrete floors and unpolished wooden tables with nails sticking out its sides, the space is definitely original and unique and echoes the brand’s image as the commercial rebel.

“We are retaliating and rejecting all the ideals of commercial bombardment and creating a concept space which fits our ideals,” shares Jasmine.

Blackmarket no.2 stocks labels such as Young and Restless, Gian Romano, Proud Race, Al & Alicia and many more.

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